Start free. Upgrade when the plan is working.
Everything you need to calculate macros and check ketosis is free. Pro adds unlimited AI menus, shopping lists and the coach.
Free
No card, no trial clock
Everything you need to start and check ketosis.
- Macro calculator and profile
- Ketone, glucose, weight and blood-test tracking
- Food log, barcode scan and 10 typed logs a day
- Recipe library: log it or swap it into your plan
- Progress report (PDF) and CSV export
- One free AI weekly menu preview
- 3 coach questions per day
Pro monthly
≈ $0.26 a day
For people following keto week after week.
- Unlimited AI weekly menus
- Full 7-day plans with recipes
- Shopping list in grams, by aisle
- Unlimited keto coach and check-ups
- AI meal swaps and recipe ideas
- Unlimited typed food logging
Pro yearly
≈ $0.16 a day · about $5 a month
Same as monthly — about $5 a month.
- Everything in Pro monthly
- Save 37% vs monthly
- Priority support
- 14-day money-back guarantee
Prices in USD. Taxes calculated at checkout by Polar.
Free vs Pro, feature by feature
| Feature | Free | Pro |
|---|---|---|
| Personal macro targets (Mifflin-St Jeor, shown step by step) | ✓ | ✓ |
| Food log with 95+ whole foods and packaged-food barcode lookup | ✓ | ✓ |
| Log by describing it ("two eggs and half an avocado") | 10 a day | Unlimited |
| Ketone, glucose, GKI, weight and waist tracking | ✓ | ✓ |
| Fasting timer, water and electrolyte checklist | ✓ | ✓ |
| Blood test (cholesterol) log | ✓ | ✓ |
| Progress report for your doctor (PDF) | ✓ | ✓ |
| CSV import from meters, CSV export | ✓ | ✓ |
| Calendar reminders | ✓ | ✓ |
| AI weekly menu built from your foods | 2-day preview, once | Unlimited 7-day menus |
| Replace a planned meal with a recipe | ✓ | ✓ |
| AI meal swap and AI recipe ideas | — | ✓ |
| Shopping list in grams, by aisle | Preview days | Full week |
| Keto coach that reads your data | 3 questions / day | Unlimited (fair use) |
| AI ketosis check-up | Counts as a coach question | ✓ |
| Saved and custom recipes | ✓ | ✓ |
Frequently asked questions
Is Ketora free?
Yes. The free plan includes the macro calculator, profile, ketone, weight and blood-test tracking, the food database and barcode scan, the recipe library, the progress report and a one-time preview of the AI weekly menu.
Can I cancel any time?
Yes. Cancel from the billing page in the app; you keep Pro until the end of the period you paid for.
Who processes payments?
Polar acts as merchant of record and handles payments, invoices and sales tax.
Is there a refund policy?
If Pro is not for you, email hello@ketora.site within 14 days of your first payment for a full refund.